Taylor Howenstine

Indianapolis, In
260-602-8043
Taylor@HowenstineDesigns.com

Experience

• Developed authentic brands for businesses in the sports and fitness industry, positioning them as experts so they can increase their margins and market share.
• We developed a brand strategy workshop to help our clients identify the larger issues underlying their marketing and product concerns.
• Identifying the needs of our target market and develop solutions to address those needs, which in turn lead to increased revenue.

• Designed point of sale marketing material for clients
• Collaborated with sales department to effectively communicate the right message for that target market
• Helped with commercial printing and print production
• Created large signage and environmental designs ranging from outdoor window graphics to full wall covers

• Sold over $90k in tickets by quickly learning sales software and stadium seating chart
• Assured the best fan experience based on their wants through suggestions and questions
• Promoted to will call after first month of sales

• Built relationship with managers and employees through great service and communication
• Actively made cold calls to expand business
  
• Found local stores in my region to further product awareness

• Implemented marketing strategies such as, pay per click (PPC), landing pages, email blast, digital & traditional print advertisements for over 160 plus franchises and company  owned car dealerships
• Managed digital and print marketing materials to promote brand, generate sales, and ensured they adhered to legal guidelines while staying on brand
• Updating the marketing sales portal on a continual basis using design, coding, and a CMS

• Effectively communicated within multidisciplinary team of individuals in sales, copy writing, Q&A department, and other designers to create websites

• Designed compelling assets that are both on-brand and meet objectives

• Marketed upcoming events through design to maximize attendance
  

Education

Awards and Training