Portfolio (All)
Case Study
Apparel Design
Logo

Parkview Sports Medicine

Sport Performance Shirt Designs

SUMMARY

The goal was to build brand awareness and stand out from the competition. They wanted to create shirts and other merchandise for their athletes that they would be proud to wear. These would be sold in their online store, and they would be included if you signed up for their edge package.

Deliverable

Brand Discovery

Word Boards

Mood Boards

Shirt Designs

Goals

  • Design 2-3 limited edition shirts to sell on their online shop for the holidays
  • Add a bit of swag to the PSM Performance department while following corporate guidelines
  • Create something student-athletes find trendy and desirable

Challanges

    Outcomes

    • Defined goals and brand attributes
    • Broke it down into three creative directions: crisp, badass, and tech
    • Created something that fit their brand but was also cool enough for students to wear outside of work outs
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      Look & Feel

      Tone & Voice

      Brand Pillars

      TagLine

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      Testimonial

      North Side Legends
      Portage Rams Middle School
      Indiana Soccer League

      Taylor Howenstine
      Indianapolis, In
      260-602-8043
      Taylor@HowenstineDesigns.com

      Socials