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Event Identities

EmPower Forward

Empower Forward Event Identity Design

SUMMARY

Ayanna Patteson was PSM's first NIL athlete and now plays for the UConn Huskies women's basketball team. Ayanna and the PSM team are hosting an event to empower women athletes. This will be a 3-day event, with a banquet, awards for woman athlete of the year, a one-day basketball camp, a 3 vs 3 tournaments, and an all-star game.

Deliverable

Identity Design

Event Naming

Mockups

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Goals

Create an identity design for an upcoming event.
Create a look and feel around woman's empowerment, autism awareness, and basketball.

Challanges

Find a way to incorporate autism and basketball tastefully.
Aligning the needs and goals of the PSM team with Ayanna Patterson's brand.

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Outcomes

Conducted research to make sure this project properly represented autism awareness.
The project created an identity that met all the goals.

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Look & Feel

Tone & Voice

Brand Pillars

TagLine

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Testimonial

Marian University

Parkview Sports Medicine

Charm City Crossfit